In September 2013 I embarked on the adventure of a lifetime, climbing Kilimanjaro with a team of 25 people, to raise funds for Sandton SPCA. Two weeks ago, I launched a crowdfunding campaign in order to self publish my first book, Mutts, an awareness and fund raiser for Sandton SPCA and CLAW (Community Led Animal Welfare), the two feel very similar.
I hate hiking, but I love a challenge and to be pushed out of my comfort zone, so (possibly after a glass or two of wine) I signed myself up to climb Africa’s highest mountain. It was not only a lesson in taking things one step at a time (literally), but also a lesson in how far you can go with a determined mindset. The first day’s hiking was the hardest for me. I got to camp on night one with aching legs and an overwhelming feeling that I’d made a huge mistake. I had been looking at the mountain top all day long, and as each step got harder, it seemed more and more impossible that i’d ever get to the top.
After a splendid first two weeks of crowdfunding, the cash flowing in has slowed down and I’m starting to feel rising panic about reaching our goal of R125,000 to print 500 books. Publishing a book is hard. It feels like it shouldn’t be when book shops are full of utter nonsense, but it is. I decided on taking the self publishing route because I didn’t want to spend anymore time hearing ‘the book concept is great, but it’s too niche’ from publishing houses and I wanted to raise the maximum amount of money for the two charities who are beneficiaries of the project. It somehow seemed wrong to crowdfund to make a project a reality and then keep money back for myself, so I’m asking people to contribute so I can in turn give. It’s not only about giving money, it’s about giving mixed breed rescue dogs a voice and a turn in the limelight, something they don’t currently have.
Much like being cheered on by my fellow mountain climbers when I wanted to sulk my way back down the hill we’d just walked up and go home, I’m asking my online community to push me up the mountain until I get to the top. This time however, I need cash contributions to get me to the summit. Reassurance and goodwill aren’t enough to make the crowdfunding target, I’d like you to help me by investing in the project and walking up the mountain with me.
I have no doubt that we will reach the Thundafund target of R125,000, I just have to draw on my mountain climbing determination and push on until we get there. The last stretch of Kilimanjaro was hellish to say the least, but I focussed on the dogs that would be benefitting from our collective efforts and this crowdfunding campaign is no different. It’s all about the dogs and the impact this effort will have in the long run.
When I eventually got to the top of Kili, the view was worth it. Hard to believe this bit of glacier is the tiny white section on the first image of this post! A the saying goes, ‘It always seems impossible until it’s done’.
Join Team Mutts on the uphill climb and help me get to the top by contributing here –
You can choose how you’d like to be rewarded for your contribution. There are prints, postcard sets and photo shoots up for grabs. Sadly I don’t have wine, but I will make sure there is plenty at the book launch.