As a personal branding photographer, I understand the importance of portraying character and warmth in the images I take. People buy people and having great images on your website and social media, that show your personality and the essence of your brand, are of the utmost importance.
Despina Senatore contacted me to shoot some new images for a one day personal development programme called ‘Renew You’, an international programme founded in the UK, that she is launching in South Africa. ‘Renew You’ centres around a one day workshop and a 12 month programme for setting goals and prioritising oneself as a woman in order to achieve greater things. Despina wanted to create a set of images that show the lifestyle of a ‘Renew You’ woman and ensure that people feel that she’s an accessible and professional business woman.
We shot all the images at Despina’s home as she wanted to incorporate her home environment as a working mother into the photographs. Her little girl gate crashed the shoot towards the end which made for some lovely candid shots.
Shooting with the end result in mind is important with personal branding photography. If images are going to be used online and will have text added, this needs to be taken into account when shooting the photos and space left either side of the portrait for text to be overlaid.
We created a variety of images with different outfits in colour and black & white versions so that Despina has a selection of images to use on her various online platforms.
The ‘Renew You’ journal is an important part of the course, so we included it in quite a few of the shots.
When tiny tot arrived, we just styled it out and made her a part of the images.
If you’d like to find out more about the ‘Renew You’ personal development programme, Despina can be contacted via email – firstname.lastname@example.org
Personal branding photography is mainly aimed at entrepreneurs who are the face of their business and whose clients are buying their time and expertise. If you need new images for your online and print marketing, please contact me to find out more about booking a personal branding shoot.