SA-Threads Activewear owner Cerys Pharoah photographed in Pretoria

Wolven is an amazing, sustainable activewear range designed in Los Angeles, now available in SA. The clothing range is made entirely from recycled plastic bottles, deigned by artisans and manufactured in small batches. I met with SA’s Wolven distributer Cerys Pharaoh, in Pretoria, to shoot some new images for her website and social media pages.

Cerys and I wanted to keep her images in line with the style of the LA website look and feel as closely as possible, so we chose an urban venue and a full sun shoot for some dramatic and high fashion style shots.


I spend quite a bit of time photographing dogs and families, so a lifestyle fashion inspired branding shoot was a fabulous creative change.


You can check out more of the Wolven Sustainable Activewear range here and if you order online and use the code EMMA you can get 25% off at the checkout.


Need photos for your brand? Get in touch with me here and let’s chat.